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Warumy K-Beauty?
Why Picki Niki?

Let’s talk about Korean beauty a bit. Over the last years, K-Beauty has become a global phenomenon. As a Korean woman, I couldn’t be more proud. Korean beauty products are buzzed about by experts in the beauty world for their innovation, high efficacy, and their use of clean, natural ingredients.

Korean beauty is also known for its customized and often extensive product layering regimens. They deliver a multitude of benefits while still being gentle. You’ve probably heard of the 10-Step Korean Skin Care Routine and the No Makeup Look. The goal of all K-Beauty is flawless and glowing skin.

We take great care of our skin from young age to make it look translucent and porcelain-like. And to be honest, our culture’s standards are impossible to meet.

That’s what keeps the Korean beauty industry super innovative and leading edge as they strive to keep up.

And there are so many products and steps in K-Beauty skincare routines. That can be very intimidating. So where is the best place to start? You should start at the very beginning. Let's start with what makes a skincare routine possible. And beauty begins with clean water. As we like to say, "Clean water should be step zero in your beauty routine."

A shower head with a filter is an absolute must-have for Koreans. We even take it with us on our trips! Have clean water anytime, anywhere! :D

(Not to mention that many hotels also have very, very bad water pressure. Two examples: in both Paris and Stockholm we had low water pressure, smell of chlorine and hard water. And those are just the problems you can see or smell !)

Holistic K-Beauty philosophies focus on improving skin from within, and the Picki Niki shower head follows this core principle.

Whether you use drugstore cosmetics or luxury cosmetics, it means nothing if you shower with dirty, hard water that's full of toxins and chemicals like chlorine. 
Let's start our new life with clean water and refreshing showers.

It's time to say goodbye to your dull hair and skin - say hello to healthier hair and glowing skin! 

Are you ready?