Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
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Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why we love K-Beauty
Why K-Beauty?
Why Picki Niki?

Let’s talk about Korean beauty a bit. Over the last years, K-Beauty has become a global phenomenon. As a Korean woman, I couldn’t be more proud. Korean beauty products are buzzed about by experts in the beauty world for their innovation, high efficacy, and their use of clean, natural ingredients. 

Korean beauty is also known for its customized and often extensive product layering regimens. They deliver a multitude of benefits while still being gentle. You’ve probably heard of the 10-Step Korean Skin Care Routine and the No Makeup Look. The goal of all K-Beauty is flawless and glowing skin. 

I couldn't think of a better example for embodying K-Beauty philosophy than my close friend Hyun-Jung - pictured on this page.

We take great care of our skin from young age to make it look translucent and porcelain-like. And to be honest, our culture’s standards are impossible to meet. 

That’s what keeps the Korean beauty industry super innovative and leading edge as they strive to keep up.

And there are so many products and steps in K-Beauty skincare routines. This can feel very intimidating. So, where best to start? You should start at the very beginning. Let’s start with the thing that makes having a skincare regimen possible. And beauty begins with clean water. As we like to say, “clean water should be step zero in your beauty routine."

A shower head with filters is an absolute must-have for Koreans. We even bring it on our travels! Have clean water always and everywhere! :D

(Not forgetting to mention, many hotels have also really, really bad water pressure. Two examples: both in Paris and Stockholm we had low water pressure, chlorine smell and hard water. And that’s only the trouble you can see or smell!)

Holistic K-Beauty philosophies focus on improving skin from the inside out, and the Picki Niki shower head follows this core principle.

Whether you use drugstore cosmetics or luxury cosmetics, it means nothing if you shower with dirty, hard water full of toxins and chemicals like chlorine. 

Let’s start our new life with clean water and refreshing showers.

It’s time to say goodbye to your dull hair and skin - say hello to healthier hair and glowing skin! 

Are you ready?